We spoke with John Crawshaw from wearelut about their recent “Turning Petrolheads” project for the Hyundai i30n. This involved creating a 60 second TV ad and two 15 second TV spots, plus a print and billboard campaign (which included lenticular images, that change with angle of view, on the sides of London buses).
Stratostorm was founded in December 2014 and is an independently-owned creative production studio, specializing in Visual Effects, 3D Animation and Compositing, with offices in São Paulo and Los Angeles. We spoke with Founder and Exectutive Producer & Business Development, Helena Hilario, to learn more about Stratostorm and their work.
In past articles, we’ve explored the work that goes into VFX from the point of view of the CGI artist – this time though we take a different view of the process, talking with Michael Mizrachi about the director’s point of view when working with lots of CGI, as happened in his recent work on the music video for “One Day Love“.
Claudio Gallego is a 3D artist who has been creating renders for online configuration tools that allow users to view a product with different styles, finishes and environments which they can pick for themselves. These require many tens of thousands of renders to handle all the possible combinations, and we spoke with him to find how he manages these kinds of projects!
Back in August 2017, Architectural Visualiser James Dowling released his Atmos. III project. In this article, he takes us through his workflow, covering details such as lighting, depth of field, and more!
IAMSTATIC is a Toronto-based studio who direct, design and produce award-winning projects for film & television, commercial advertising, and immersive / digital content. They use Corona Renderer on most of their animation projects, including the title sequence for the Netflix show “Frontier” and an ad campaign for Vuse that traveled to some beautiful alien worlds.
We spoke with David Greene, Director / Partner at IAMSTATIC, about some of their recent animation work using Corona.
Read more about IAMSTATIC and their animation projects!