For the past couple of months we have been evaluating multiple licencing and pricing options and we have not come to a final conclusion yet. We do have some strategies that we can mark as “favorites”, but the final decision has not been done yet.
We know that many of our users (and competitors) do want to know our prices and licencing options, but the only thing we can share with you at the moment is that our aim is to release Corona as the software with the best value for your money. Not only pricewise, but also licencewise (+1UP – new word invented 😉 )
It means, that we want to sell Corona Renderer for a fair price, which will make it affordable, but also allow us to raise enough money necessary for even more agile development. Our intention IS NOT to release Corona as another overpriced SW on the market (which will make it unaffordable for most users in the Eastern Europe.)
We also have to consider the fact that Corona Renderer is evolving really quickly and we are able to release new functions in really short time frames. (example: Daily builds). That puts the traditional “big paid update every few years” at a disadvantage.
The goals which we would like to achieve are following:
- Making Corona Renderer affordable software for everyone (from West to East, both professionals and hobbyists)
- Offer multiple licencing options (we consider: regular “unlimited time” licence, monthly “licence renting” option – SaaS, subscription model)
- You will be allowed to install your workstation licence on your “Work PC” and on your “Home PC”
- Corona Renderer will always come with some free render nodes included in the regular workstation licence
- Student licence prices will be close to zero and students will be able to use it for commercial work (we want to benefit students, as we know how hard it is sometimes to land a job experience or first job).
- Commercial and big “personal” renderfarms will have separate pricing policy which will again be aimed at making Corona Renderer great value.
Regarding software delivery
We certainly plan to cut out any unnecessary expenses. That rules out delivering any kind of physical dongles or DVD’s. These methods are old school – slow and impractical. Corona is so small that it can be downloaded in just a few seconds after the payment, anywhere in the world.
That means we will distribute our SW only and solely as a digital download, with internet activation. We do know, that some companies have a policy which will not allow to connect the computers to the internet, so there will be solution for that as well. Our daily builds are protected at the moment with a basic activation string, and your computer does not have to be connected to the internet. I can imagine that we will come up with something like that for the users without access to the internet.
We plan Beta versions to be fee-free. So again, nice ZERO price tag. However with the latest Alpha 6 release and popularity which Corona Renderer gained we are under pretty heavy pressure with support requests, and answering questions which were answered multiple times before. So we are considering making two BETAs:
1) Corona Render BETA – FREE
Comes without “premium” support. It means that you will still have access to forums and all official communication channels so users can ask questions there, but there is no guarantee that we will answer them as soon as we will get these. Premium users will be always in the front of the queue.
2) Corona Render BETA – PREMIUM
Premium version will guarantee that we will answer & help you with your technical issues in the next 48 hours (We usually react much much faster). That covers problem with installation of the software, technical difficulties, rendering issues, etc.
Also all Premium users will have access to Beta Daily builds regardless if they were active on forums or if they have created some stunning visuals.
Another benefit will be that BETA premium users will get discount once final version is released. This discount will be higher than what they paid for the BETA PREMIUM. So it is also a kind of pre-sale option.
Discussion is Open
The purpose of this article was not to provide definitive answers (as we do not have them yet), but to show our motivation behind the licencing and pricing process. As it was said many times before, Corona is developed by the artists for the artists. We are listening to you and we welcome anyone to join the discussion here about the future development.
It is after all a software designed by you…
No bullshit found in this message.
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Version: 2014.0.4355 / Bullshit Database: 3882/7320 – Release Date: 09/04/14